# Lina Trejos - Creative Art Director & Associate Creative Director

> Official portfolio of Lina Trejos: Associate Creative Director & Senior Art Director based in New York City (NYC), crafting high-impact brand campaigns, art direction, and digital experiences for global brands including Nike, Kiehl's, Urban Decay, Wyndham, GSK / Flonase, and the Ad Council.

## Overview
- [Home & Portfolio](https://linatrejos.com/): Interactive digital portfolio showcasing award-winning creative campaigns, visual systems, and experiential brand design.
- [About Lina Trejos](https://linatrejos.com/#about): Professional background, timeline, agency experience (FCB New York, etc.), and creative direction philosophy.
- [Projects & Case Studies](https://linatrejos.com/#projects): In-depth case studies spanning commercial direction, brand identity, character design, and social impact campaigns.
- [Photography Portfolio](https://linatrejos.com/#photography): Curated analog 35mm and digital photography series exploring raw street, portrait, and editorial imagery.
- [Contact & Representation](https://linatrejos.com/#contact): Contact modal, agency representation, email, and social networks.

## Featured Campaigns & Case Studies
- [Flonase: Allergic to Love](https://linatrejos.com/#projects): GSK Consumer Healthcare campaign reframing allergies as a relationship problem with nature through miniature sets and charming character animation (Cannes Lions & Effie Shortlist).
- [Tooth Fairy](https://linatrejos.com/#projects): FDA & Ad Council anti-smoking campaign in collaboration with the Quay Brothers, featuring a haunting sculpture crafted from cigarette butts.
- [Smokey Bear](https://linatrejos.com/#projects): Ad Council wildfire prevention campaign reimagining Smokey Bear as an internal voice of collective responsibility.
- [No Vape In Team](https://linatrejos.com/#projects): FDA / The Real Cost initiative for Native American youth reframing vaping as breaking the communal circle.
- [My Vaping Mistake](https://linatrejos.com/#projects): Real Cost documentary and narrative series exploring teen vaping stories and recovery.
- [Nike Air Max Day](https://linatrejos.com/#projects): High-impact NYC experiential activation and visual design system celebrating sneaker culture.
- [Kiehl's Heritage](https://linatrejos.com/#projects): Global retail brand identity blending 1851 apothecary heritage with modern skincare aesthetics.
- [Urban Decay - Wild Greens](https://linatrejos.com/#projects): Product launch campaign highlighting vibrant, clean vegan formulations.
- [Wyndham Destinations](https://linatrejos.com/#projects): Hospitality branding and multi-channel campaign driving guest engagement.

## Capabilities & Creative Leadership
- Creative Direction & Concept: Strategic ideation, campaign narrative, multidisciplinary creative leadership.
- Art Direction & Visual Identity: High-fashion and commercial aesthetics, color theory, typography systems, bespoke set styling.
- Character Design & Fabrication: AI-assisted conceptualization translated into physical sculptures and miniature set designs.
- Experiential & Spatial Design: Pop-up environments, interactive retail installations, physical brand activations.
- Digital, Video & Motion: Multi-platform social campaigns, broadcast commercials, interactive web experiences.

## Professional Experience & Recognition
- Associate Creative Director & Senior Art Director based in NYC.
- Extensive agency leadership at FCB New York and top-tier global creative agencies.
- Shortlisted at Cannes Lions, Effie Awards, and featured across industry publications.

## Contact & Social Profiles
- [Email Contact](mailto:linatrejos@gmail.com): Direct inquiries for freelance, creative direction, and speaking.
- [LinkedIn Profile](https://www.linkedin.com/in/linatrejos): Professional trajectory, endorsements, and recommendations.
- [Instagram - Creative & Design](https://instagram.com/linita21): Creative direction and behind-the-scenes visual archive.
- [Instagram - Photography](https://instagram.com/lsphotography21): Street, editorial, and portrait photography.
- [YouTube Channel](http://www.youtube.com/channel/UC-1MEH-Sn2B8v_nBrTDnVWQ): Showreels, campaign spots, and video directing work.
- [Pinterest](http://pinterest.com/ltrejos): Visual research, moodboards, and aesthetic inspirations.

## Optional
- [Full Text Archive](https://linatrejos.com/llms-full.txt): Comprehensive portfolio transcript and project index for AI agents.